In 2006 , Sera Lawyers was founded, with the challenge of providing a specialized and personalized service in Environmental Law and related fields, while at the same time maintaining a global business perspective like larger law firms.
Symbolyzing the birth of the new Firm and its forthcoming blossoming to the legal world, a seed-shaped brand was created.
Throughout its history, the challenge initially proposed was surpassed, along with others which emerged during this period. With a consolidated presence in their area, SERA Advogados was no longer a germinating seed and thus, the need to adapt the brand to the new reality arose.
Unlike the original logo that focused on a single green, the new brand also matured , exploring a wider range of colors of nature and incorporated into the mosaic elements and factors that make up environmental issues.
The new brand symbolizes this new image: maturer, more flexible, more dynamic. Like the firm it represents.